We measure your roof from satellite imagery. No in-home appointment, no sales rep, no estimate negotiations. About 30% of a typical roofing bill is sales and marketing overhead — we cut that out and pass the savings back to you.
How roofing usually works
Schedule an in-home sales appointment
Wait for measurements and an estimate
Multiple follow-up calls and negotiations
Pricing that can vary between sales reps
How we do it
Enter your address and get a roof price online in 60 seconds
Satellite imagery measures your actual roof
No in-home salesperson or sales pressure
Consistent fixed pricing with a clear cost breakdown
Human support when you want it — none if you don't
By skipping the traditional sales process, roofing gets faster, simpler, and a few thousand dollars cheaper.
One page. One price. One simple process.
How it works
From address to booked job in minutes
1
Enter your address
We pull satellite imagery and measure your roof instantly. No one visits your home. No appointment needed.
2
See your real price
Get a transparent price range based on actual measurements. No lowball estimates. No hidden fees. No surprises.
3
Reserve your spot
Drop your email and we'll personally reach out within 1 business day to confirm availability and schedule your installation.
4
We get to work
Licensed crew arrives on the booked day. They re-roof your roof. They leave. No follow-up calls. No upsells. No "did you know about our maintenance plan?"
The honest breakdown
Construction hasn't changed in 50 years. We just did.
Here's where every dollar of a typical roof job goes — and what we cut out.
National chain
$15,900
Materials$3,200
Labor$2,500
Permits & haul$800
Warranty$500
Marketing$1,050
Sales commission$1,500
Showroom & office$1,200
Corporate staff$1,000
Other overhead$800
Local contractor
$13,200
Materials$3,200
Labor$2,500
Permits & haul$800
Warranty$500
Marketing$792
Sales & referrals$1,200
Truck & tools$700
Margin & misc$1,508
Openly
$11,400
Materials$3,200
Labor$2,500
Permits & haul$800
Warranty$500
Marketing$684
Stop paying for an inefficient system.$4,500 back in your pocket
Your savings with Openly
$4,500
vs. national chain · same roof · same warranty
Disrupting a $60B industry. One roof at a time.
The cost of the old way
What traditional roofing actually costs you
30%
Of your bill is sales & marketing
Most roofing companies spend more acquiring you as a customer than they spend on your actual roof.
~20hrs
Lost to the traditional sales process
Home visits, follow-up calls, price negotiations, and callbacks — before a single shingle is replaced.
$4,500
Average Openly savings per job
By removing the sales layer entirely, we pass that margin directly back to you — the homeowner.
Why this exists
Roofing is broken. We're fixing it.
Roofing is a $60 billion industry. About 30% of that is sales and marketing — door-knockers, call centers, free-quote landing pages, sales reps driving around in trucks with logos.
That's $18 billion every year that homeowners pay for someone to convince them to buy a roof.
We thought that was insane.
So we built Openly. The roofing companies have decades of head start on us. We have software, transparency, and a fixed price. We think that's enough.
FAQ
Common questions
How accurate is the instant price?
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Our prices are based on aerial satellite measurements of your actual roof — not estimates based on square footage you enter yourself. The price range you see is typically within 5–10% of the final job cost. You won't get a surprise invoice.
Do you serve my area?
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We're currently operating in the San Francisco Bay Area, with new metros launching throughout 2026. Enter your address to confirm availability in your area — and if we're not yet in your market, you can join our waitlist to be notified when we launch.
What happens after I enter my address?
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You'll see an instant price range for your roof based on real measurements. We won't call you unless you ask. You can reserve your installation spot with just an email — we'll personally reach out within 1 business day to confirm availability and schedule. Or save the quote and come back later when you're ready.
Will anyone call me or visit my home?
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No. That's the whole point. We will not call you unless you ask, and we will never send a salesperson to your home. The only time someone visits is the day your licensed crew arrives to install your new roof.
Are your crews licensed and insured?
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Yes. All installation crews are licensed, insured, and vetted in every market we operate in. Your job comes with a material warranty and a workmanship guarantee.
Why is your price lower than what other roofers quote?
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We don't have a sales team, a showroom, or a marketing department dialing through neighborhood lists. Removing those layers saves the average homeowner about $4,500. The roof itself — same materials, same crews, same warranty — costs the same to install regardless. We just stopped paying for the layer between you and the work.
You're new. Why should I trust you with my roof?
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Honest answer: we're new. We launched in 2026. We can't point to thousands of past customers because we don't have them yet. What we can point to is licensed installation crews (the same crews most local roofers hire), industry-standard materials, and a transparent fixed price. If you'd rather wait until we have a longer track record, that's a completely reasonable choice.
Why don't you have customer reviews on the site?
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Because we don't have any yet. We could have shown you fake testimonials with stock photos — that's actually shockingly common in this industry. We chose not to. We'd rather have an honest empty review section than a dishonest full one.
What if I want a sales rep to come out and look anyway?
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We don't have any. The closest thing we have is the licensed crew who shows up to install your roof. If you'd really rather buy your roof through a more traditional process, there are dozens of roofing companies in your area set up to do exactly that — we'd genuinely encourage you to use one.
How is this different from other "instant roof quote" websites?
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Most of those are lead-generation funnels — they collect your address and phone number, then sell that info to local roofing companies who call you within minutes. We're not a lead generator. The quote you see is the actual price we'll re-roof your house for, by our own crews. Your information stays with us.
Stop paying for an inefficient system
Enter your address. Get a real price in 60 seconds. No salesperson will ever call you.
Takes 60 seconds · No obligation · We will not call you unless you ask